Andy Murray hits a flying return in his devastating straight-sets win over Ernests Gulbis EPA

ANDY MURRAY is today planning another ruthless Centre Court late show to take him into the second week of Wimbledon.

The British No.1 was handed the third slot on tennis's most prestigious court for the third time this week.

This time he hopes to follow up wins against American Robert Kendrick and Latvia's Ernests Gulbis with another clinical performance against Viktor Troicki of Serbia.

Murray is the big draw for home television at this year's championships, which is why he has had to get used to waiting around for the tea-time slot which brings in most viewers.

Murray admitted: "I quite like playing late in the day. It's always going to be good crowds the later you play. It doesn't bother me at all. I don't mind."

His first match against Kendrick brought in a peak of 4.5million viewers, although that was a long way off the peak of 10million who tuned in for the Scot's five-set Wimbledon 2008 victory over Richard Gasquet to win through to the quarter-final.

Murray and Troicki grew up as juniors and Troicki appeared somewhat in awe of Murray.

"It's always going to be good crowds the later you play"

Troicki admitted: "Even in juniors he was always the top and he has improved so much in the last year. He's playing great. He's one of the favourites to win it.

"I need to play aggressive, play smart, give my best and hope that I can play my best tennis. I need to believe I can win these matches against the top players."

The statistics are not on Troicki's side. In two matches against Murray on the ATP tour, Troicki has failed to win a set, winning just one game in their last encounter.

Troicki has never played on Centre Court, throwing up the possibility that he could freeze on his big day, just like Gulbis appeared to do in the second round.

"I will try to block it out," said Troicki, anticipating the fervour on Centre Court.

"I will need some time to get used to the court and the atmosphere around Centre Court and then I will see how the crowd is reacting. I just hope that I'm going to play well.

"It's going to be maybe like a Davis Cup because he's playing at home and all the crowd is going to cheer for him."