West End reports summer sales boom despite credit crunch

Luxury shopping sprees

INTERNATIONAL high-rollers splashed their cash in the West End in a summer boom which defied the downturn hitting the rest of the UK.

The number of shoppers hitting central London surged by 2.5 per cent in ­August compared with the same month last year.

The rise – a rare piece of good news amid the woes of the credit crunch – was fuelled by a 33 per cent increase in the number of customers from the Middle East.

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Jace Tyrrell, of the New West End Company, said: “Shoppers from the oil-rich economies of the UAE, Russia and Nigeria appear to have boosted the fortunes of many of the West End’s 600 retailers last month, particularly at the luxury end.”

Tax-free luxury goods were the biggest draw for international shoppers in the capital, with Selfridges on Oxford Street reporting a waiting list for many items in its “Wonder Room” – a 19,000 square foot room full  of precious­ gifts.

The “must-have” products included a Vertu phone costing £32,000 and Swarovski crystal encrusted iPods from £200 upwards.

But across the rest of the UK, retail figures plunged, with 8.5 per cent fewer shoppers over the same period.

john.dunne@thelondonpaper.com

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