Feng Sushi backs our Know the True Price of Fish campaign
Restaurant chain Feng Sushi has vowed to support our Know the True Price of Fish drive with a pledge to stop serving endangered species
28 July 2009
FENG SUSHI has become the latest restaurant chain to join our campaign to stop serving endangered species of fish.
“We are backing thelondonpaper’s Know the True Price of Fish campaign because fish is our passion and our livelihood,” said co-founder Silla Bjerrum.
Bjerrum said the chain, with six outlets in London, was prepared to stop selling its popular eel dishes if it could not find a sustainable supplier.
“It is a challenge being a sushi bar. We serve only fish, so it is not just two or three dishes we have to reconsider,” she said.
“We are exploring eel farms within the EU, hoping they will have better standards and a sustainability programme. If we will fail to find the right product before the end of September, we have decided to take this popular Japanese product off the menu.”
"It is a challenge being a sushi bar. We serve only fish, so it is not just two or three dishes we have to reconsider"
She added the debate over The End of The Line documentary, which highlighted the impact of overfishing, had “given us the final push” to commit to sustainability.
Others to back our Know the True Price of Fish drive are chef Aldo Zilli, Pret a Manger’s chairman Julian Metcalfe, and the fisheries minister Huw Irranca-
Davies. Raymond Blanc’s flagship Le Manoir aux Quat’ Saisons, has also pledged to stop serving endangered fish.
And stars including Elle Macpherson, Stephen Fry and Sienna Miller are boycotting Nobu over its refusal to remove the endangered yellowfin tuna from the menu.
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