Wednesday's TV choice is Ugly Betty, Channel 4, 10pm

Series three of Ugly Betty begins tonight – but do we care? Maclolm Mackenzie examines the dramas facing Betty as she returns to work...

24 June 2009

Betty has written a manifesto for series three (ie her return to work): Take on more responsibility. Stop romantic entanglements getting in her way. Look for an apartment.

Well, thank heavens for the last one; hopefully we will see less of the tedious Suarez ­family. Carrie Bradshaw’s ­asinine platitudes and Golden Girls cheesecake ­conflabs are one thing, but when Betty’s dad says stuff like “growing up isn’t about making the right decisions, it’s about dealing with the ­decisions you’ve made”, it’s time to pick the cat fluff off your cushions.

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Series three is more of the same, but Ugly Betty will never replace Sex and the City. It is funny and more than ­moderately entertaining, but we don’t really care the same way about the characters. Are we bothered who Betty ends up with, or Hilda for that ­matter? No. Yet are we interested in Amanda and Marc being weird and cruel? Of course we are. We’re only human.

Daniel Meade is now running his own magazine, Player – “the third best-selling, no nudity, men’s magazine in the country” – and despite Betty drawing boos from the staff, it’s a much more fun place to work. Over in the chilly corridors of Mode it’s like Narnia. Snow queen editor Wilhelmina has got the air-con up to cryogenic, wiped away the easyJet decor, and installed a Hammer ­Horror nursery for her baby, which Christina is still carrying. Her entrance to the episode is a “heeere’s Johnnnny” moment, sledge-hammering her way through a wall. We’ve missed you, Willy.

Big tragedy supposedly ­befalls Betty when she rents a dilapidated apartment. Wait until you see the immense space, it’s a developer’s dream, but pigeon attacks and nudist neighbours make it hard for Betty to spot the potential.

Lindsay Lohan makes an unnecessary guest appearance as burger-joint bitch Kimmy Keegan, described by Betty as “pure evil”, but when a food fight ­ensues Li-Lo can barely suppress her smiles.

Surprisingly, now that Betty is out of Mode she’s actually in fashion. Her sexy char-lady look with nipped-in waist and on-trend canary yellow ankle socks and royal blue peep toes make her the coolest looking person on the show – from the neck down at least.

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