Vogue's fashion night out

Vogue is bringing back late-night shopping with Fashion’s Night Out, a one night fashion extravaganza in the West End

9 September 2009

Remember when Thursday night was shopping night? Remember when you raced from the office to Oxford Street for a few hours of unadulterated me time? Somewhere along the line it waned. Priorities changed, cash lessened, wine became king and the treat of the week disappeared. Well, tomorrow, Vogue is bringing back late-night shopping with Fashion’s Night Out.

In an unprecedented show of unity between retailers, for one night only the West End will celebrate ­shopping like never before as everyone from high-end designers to high-street stores will lay on a fashion extravaganza.

More than 200 shops in W1 are taking part by offering a wealth of added extras. Thirteen fashion capitals around the world are involved in putting the joy back into shopping and ­celebrating the night.

“In these difficult economic times, we want to reward the spirit of enterprise and imagination that the fashion industry encapsulates,” says Vogue editor Alexandra Shulman. “We’re delighted to be in a position at Vogue to undertake this enterprise and bring retailers and shoppers together in central London for this feel-good occasion.”

A limited edition T-shirt (inset) has been designed to commemorate the occasion, available at many of the participating stores. It costs £10 and all the proceeds go to Crisis, the UK charity for the homeless.

We have picked out some of the night’s highlights. For all other activity visit vogue.co.uk

Browns, South Molten Street

The official partner for the event, Browns is bringing its designers into the store for a special alternative shopping experience. Hussein Chalayan is doing the windows, while Roksanda Ilincic, Jonathan Saunders and Antonio Berardi are personal stylists offering advice you could only dream of. Marios Schwab is on the till and Henry Holland is store manager among others. Champers and canapes will add to the party atmosphere. For appointment to attend please email rsvp@brownsfashion.com.

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Marks & Spencer

Little Boots will be DJing at M&S Marble Arch with four catwalk shows during the evening. In between the shows there will be workshops for customers on styling, how to wear the new autumn trends and lingerie master classes.

Selfridges

Be the first to see its new floor, 3rd Central, with concepts from Alexander Wang, Helmut Lang and ­Whistles with the world’s longest denim wall. A new boutique on lower-ground, The Icecreamists, will offer an array of “vice-creams” and guilty ­pleasures – frozen yogurts, sorbets and Vogue cocktails. Lara Bohinc will be on accessories giving away a free coin purse worth £108 with purchases of her jewellery. Plus live music and DJs. Open until 10pm.

Gap

VV Brown is performing at 8pm at the Kingly Street “gap1969 denim” pop-up store. Buy your fave denim for £19.69 and enjoy beer and burgers.

Oasis

Its “Fashionable Late” evening at 14 Argyll Street includes live music, cocktails and free beauty treatments.

Office

Customers at 55 South Molten Street will be offered mini hand treatments courtesy of Dermalogica and a prize draw to win a £250 gift card.

Warehouse

Its Style Studio at the Argyll Street store gives people the chance to take part in their own fashion shoot with proceeds from sales going to the Crisis charity.

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