Peroni bursts out of Harrods
Beer brand turns hand to... fashion design?
1 June 2009
IS it a bird? Is it a plane? Well, clearly not. But there’s something funny going on in Knightsbridge.
This 3D creation marks beer brand Peroni’s dive into the world of fashion.
Beer and fashion aren’t renowned for going well together, but the brand's collaboration with fashion designer Antonio Berardi aims at a bit more luxe than legless.
The public can win items from the range by using touchscreens in the windows. A limited number of the items are on sale at yoox.com.
But you might be better off sticking with a bottle of the beer: the Peroni Antonio Berardi range starts at a hearty £50 for a jewelled bottle opener.
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