There's a brand new creative award


Best Use of Space

And nowhere is space better used than in thelondonpaper. It’s all part of our Free Thinking initiative. On this page there are some great examples of how previous innovative Free Thinking ideas have used the space in London’s top evening paper.



Think you can do better?

thelondonpaper offered creative teams the chance to win £5,000 and three free pages in the paper for their client, worth more than 37k. All they had to do was think about best use of space in thelondonpaper.

 

 

 

 

 

 

 

 

 

From five shortlisted entries, the judges made their decision on the winner and two runners-up.

 

 

Congratulations to our winners, Derek Hayes and John Wood, for their ad on behalf of Babyliss. The ad is simple yet creative. The image conveys the message that the hairdryer is powerful enough to blow the words across the page. Derek and John win £5,000 for their agency and three free pages in thelondonpaper for their client to showcase the ad.

 

 

CREATIVE TEAM: Derek Hayes and John Wood

AGENCY: RPM3 Beechwood Ltd

 

 

 

 

 

 

 

 

 

 

Choosing the winner was a tough decision. James Beswick and Max Burgoyne from Team Saatchi were narrowly beaten into second place with their ad for Foom. The cute little character looks like he is pulling the paper to reveal the page underneath, an effective way of grabbing the reader’s attention. Foom win two free pages in the paper.

 

CREATIVE TEAM: James Beswick and Max Burgoyne

AGENCY: Team Saatchi

CLIENT: Foom

 

 

 

 

 

 

 

 

 

 

Third place goes to Saatchi and Saatchi X’s Ant Melder and Seamus Higgins who submitted an ad on behalf of Stop the Traffik. They win one free page in thelondonpaper.

 

 

 

CREATIVE TEAM: Seamus Higgins and Ant Melder

AGENCY: Saatchi and Saatchi X

CLIENT: Stop the Traffik

 

 

 

 

 

 

 

 

 

 

 

 

Free Thinking Gallery

Click here to see all the entrants