Rates and Specs
  |
|
|---|---|
| Size of page | 34cm x7 Col |
| £88scc | (FH/Sport/Ents) |
 |
|
|---|---|
| Leaderboard | £30cpt |
| Skyscraper | £40cpt |
| MPU | £45cpt |
 |
|
|---|---|
| Size of page | 34cm x7 Col |
| £45scc | |
 |
|
|---|---|
| Page | £18,850 |
| DPS | £35,600 |
| Mono | £79 scc |
| Run of paper | £79 scc |
| Run of week | £79 scc |
| Early Booking Discount (circa 6 weeks prior to start of the month of publication - see table below for qualifying dates) |
-5% |
 |
|
|---|---|
| Front Page Solus | £4,650 |
| P3 | £110.00 scc |
| Outside back cover | £25,133 |
| Fixed positions | £96.80 scc |
| Advertorial rate | £110.00scc |
| Fixed Thu/Fri | £96.80 scc |
| Creative ads | £12,495 |
| 5 page wrap | £88,298 |
Last qualifying dates for monthly Early Booking Discount (EBD):
- 21/4 for June insertions
- 26/5 for July insertions
- 23/6 for August insertions
- 21/7 for September insertions
- 25/8 for October insertions
- 22/9 for November insertions
- 27/10 for December insertions
- 24/11 for January insertions
- 22/12 for February insertions
- 26/1 for March insertions
- 23/2 for April insertions
- 23/3 for May insertions
Leaderboards
728x90, max file size: 30k flash, 20k animated gif or jpg, not on homepage, no expanding leaderboards
– only push-down leaderboards (max depth 350)
Banner
468 x 60, max file size: 30k Flash, 20k animated gif or jpg – served into leaderboard position
Margin Skyscraper
160x600 , max 30k Flash, 20k animated gif or jpg (max left-only expanded area: 400)
MPU (Medium Rectangle)
300 x 250, max 30k Flash, 20k animated gif or jpg
Button
125 x125 (or 120x60), max 8k Flash, 5k gif, animated, or non-animated with max one URL link, max 20 words text and 1 pixel border
Pop-ups
250 x 250 or less, max 30k
Video pre-roll - please ask for separate specifications
250 x 250 or less, max 30k
SMS - please ask for separate specifications
Rich Media Overlay and DHMTL ‘floating’ formats
subject to testing (see next slide). Preferred partners: www.tangozebra.com & www.eyeblaster.com
Please note: all flash files over 30k will be returned.
Third-party surveys only by arrangement. thelondonpaper.com reserves the right to refuse any creative.
Assets:
Creatives or third-party redirects must be sent for technical sign-off to NIiPDd Aad Traffic, our dedicated traffic operations team based at News Iinternational (NIi), who are responsible for trafficking all advertising campaigns on the thelondonpaper.com network.
Delivery:
All creatives should be sent to adtraffic@newsint.co.uk and cc’d to your sales contact.
NIPD Traffic Operations Manager:
Nigel Eedmund-Jones – 020 7782 1497 or nigel.edmund-jones@newsint.co.uk
Contact us
I like the shortness of the articles. I don't want to be bombarded with information. I like the frank letters at the back of the paper as I love to hear the opinions of real Londoners."Helen Johnson - 25, Marketing Exec
For me, I really like the idea of the paper - and I like the fact that they are trying to do something different with press. I like the fact that it is picture-heavy early on and all the going out/staying in and reviews sections."Rod Winter Reynolds, Media Buyer, New PHD
It provides me with a great summary of all the news that is out there. It's an upbeat, easy read for the journey home."David George - 36, City Trade
The fashion pages are the best of any newspaper I have seen."Yugoti Abuddu - 19, Student
Darren Burroughs, Press Manager, ZenithOptimediaAlready for me the purple jackets of
thelondonpaper are as much a part of London as the Evening Standard vendors. Great product and essential for the tube journey home!"