Skip to Adsite's section navigation just before content. | Skip straight to content.

Contact us

Click to go to our contacts page
We had half a million readers last month We had one million page impressions in our website

Generation Free

Conference
WHEN FREE'S A CROWD

'The days of owning the audience of your brands are dead, now you have to earn their trust' Stefano Hatfield, editor, thelondonpaper

thelondonpaper has opened an industry-wide debate into the future of commercial media. The concept of Generation Free - consumers who demand, and get, something for nothing - was launched to an invited audience of media executives at a conference at London's Mayfair Hotel. Keynote speakers included thelondonpaper editor Stefano Hatfield, David Lucas of YouGov and William Higham of Next Big Thing, while Terry Watkins of TWResearch led two live focus groups.
Hear a round up from the Generation Free focus group
Question time! Both the focus groups answered questions from the audience
Click here to see live focus group footage of the men of Generation Free
See why a new generation relies on free media
Listen to what the audience at Generation Free
had to say
Click here to see live focus group footage of the women of Generation Free
Click below for downloadable versions of what was presented at the Generation Free conference on Thursday 17 April.