Creative Opportunities
Wraps are a great way to maximise a brand's exposure by taking over the outside of the paper. The brand's campaign effectively takes over the first two and last two pages of the paper, creating a poster which offers real standout on the commute home. A campaign all over the front page cannot be missed.
3 Wrap
A mini-hijack is an exciting opportunity for one brand to dominate the advertising space within thelondonpaper.
The hijack might run over a number of pages or even throughout the entire edition, providing the perfect platform to build a clever running narrative in the lead-up to the big reveal of the brand message.
The hijack might run over a number of pages or even throughout the entire edition, providing the perfect platform to build a clever running narrative in the lead-up to the big reveal of the brand message.
FX-Dexter
Integrated adverts are where thelondonpaper has really got the competitive edge in the marketplace. The technology we
use to create the pages enables us to write around the creative. The brands can be very creative and break the traditional advertising formats, with imagery spanning the page in any shape they choose, allowing the paper's text to wrap around the image to ensure it jumps off the page and makes an impact.
thelondonpaper has a very simple yet colourful look and feel. Throughout the paper we use icons to represent particular
areas. Brands are able to use the refreshing teamwork between the editorial and advertising departments for maximum impact.
thelondonpaper.com offers clients the opportunity to extend their campaigns online or indeed run online only activity using interactive adverts featuring audio as well as animation. Online also gives clients the chance to further integrate their brands into the content along with giving easily quantifiable responses and the potential for data-capture.
thelondonpaper prides itself on creativity, and we are always looking to push the creative boundaries to maximise the
impact of the campaign. We can extend campaigns beyond traditional advertising activity and integrate them within other
editorial sections of the paper.
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To advertise please contact: 020 7782 4888 or email classified@thelondonpaper.com.
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It has the perfect balance of what I need to know and more importantly what I don’t need to know. It’s witty and entertaining – highly recommended."Helen Curtin - Press Manage, Walker Media
For me, I really like the idea of the paper - and I like the fact that they are trying to do something different with press. I like the fact that it is picture heavy early on and all the going out/staying in and reviews sections."Rod Winter Reynolds - Media Buyer, New PHD
I am really likingKim Iwanczyszyn - Associate Director, MediaCom
thelondonpaper; as well as the very London-centric editorial feel, I am always seeing integrated ads which look really cool and give it a really individual look setting it apart from the others! It would be a great environment for some very impactful and creative projects... watch this space..."
Darren Burroughs - Press Manager, ZenithOptimediaAlready for me the purple jackets of
thelondonpaper are as much a part of London as the Evening Standard vendors. Great product and essential for the tube journey home!"