Audience Research
Initial Reader Research
Four weeks after launch we carried out some proprietary 'on-the-street' research to confirm that we were distributing thelondonpaper to the right audience. Readers holding an afternoon newspaper were stopped at random and asked questions about their key demographics and working status. thelondonpaper will also be on NRS from 13th September.
What Londoners think of thelondonpaper?
What Londoners think of advertising in thelondonpaper?
What Londoners think of Metro, Lite and ES?
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- ABC1: 74%
- Working full time: 71%
- Under 35: 63%
- ABC1 under 35: 47%
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- 89% have a DVD player in their household (88%)
- 72% Satellite, cable or digital TV (48%)
- 68% Laptop computer (50%)
- 83% Digital camera (79%)
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